1. Learn the importance of choosing the
right name for your judgment recovery
2. Learn how to brand your company name
to enhance your marketing effectiveness.
For many of the small business owners I
know, creating a memorable company name
was often an afterthought. Most
entrepreneurs are interested in one
thing: Getting their business up and
running as fast as possible. You can't
fault them for that. After all the
bottom for an entrepreneur is making
However, this short-sided approach can
often backfire, leaving potential
clients wondering just what your company
is offering. Therefore, I
suggest that you give this small task
plenty of consideration.
When deciding on a name, my personal
recommendation is that you choose one
that sounds like a law firm. A name such
as Clinton, Bush, & Gore Judgment
Recovery not only sounds like a law
firm but has another huge benefit.
Because your company name has a
"legal ring" to it, you'll find
your phone calls being answered sooner
and correspondence you mail out being
given prompt attention. This simple
concept will add power to your marketing
efforts and will also assist you in
building credibility with your your
Branding your company in the mind of the
public takes time. However, if you're
serious about your business you realize
this in an important aspect of
entrepreneurship. Remember, your image
is everything and you want a
First of all, purchase the best
stationery you can afford. I cannot
stress this enough. Have your logo,
letterhead, envelopes and business cards
professionally designed at a print shop.
In business, first impressions mean
Another important aspect of branding is
establishing a presence on the Internet.
Today if you're in business, having a
website is absolutely critical.
professionally designed site will add
further credibility to your company,
attract additional clients and increase
your revenue. In an upcoming article I
will go into further detail about how
you can utilize the web to market your
The concept I'm trying to convey to you
is that proper planning ahead of time
will save you a lot of headaches later
on and even more importantly, add extra
profits to your business.
All the best,
Judgment Recovery Training
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