Choosing A Name For Your Company

  
 
1. Learn the importance of choosing the right name for your judgment recovery business.
 
2. Learn how to brand your company name to enhance your marketing effectiveness.
 
For many of the small business owners I know, creating a memorable company name was often an afterthought. Most entrepreneurs are interested in one thing: Getting their business up and running as fast as possible. You can't fault them for that. After all the bottom for an entrepreneur is making money.
 
However, this short-sided approach can often backfire, leaving potential clients wondering just what your company is offering. Therefore, I suggest that you give this small task plenty of consideration.
 
When deciding on a name, my personal recommendation is that you  choose one that sounds like a law firm. A name such as Clinton, Bush, & Gore Judgment Recovery not only sounds like a law firm but has another huge benefit.
 
Because your company name has a "legal ring" to it, you'll find your phone calls being answered sooner and correspondence you mail out being given prompt attention. This simple concept will add power to your marketing efforts and will also assist you in building credibility with your your clients.
 
Branding your company in the mind of the public takes time. However, if you're serious about your business you realize this in an important aspect of entrepreneurship. Remember, your image is everything and you want a professional appearance.
 
First of all, purchase the best stationery you can afford. I cannot stress this enough. Have your logo, letterhead, envelopes and business cards professionally designed at a print shop. In business, first impressions mean everything.
 
Another important aspect of branding is establishing a presence on the Internet. Today if you're in business, having a website is absolutely critical.
 
A professionally designed site will add further credibility to your company, attract additional clients and increase your revenue. In an upcoming article I will go into further detail about how you can utilize the web to market your business
 
The concept I'm trying to convey to you is that proper planning ahead of time will save you a lot of headaches later on and even more importantly, add extra profits to your business.
 
All the best,
 
Mike O'Connor
Judgment Recovery Training
 
Article by Mike O'Connor, of How To Make A Financial Killing In The Judgment Recovery Business. Mike is also the owner and founder of American Judgment Recovery Service.

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(Try some more free online judgment recovery training, or take our free judgment recovery training course, or when you're ready for serious judgment recovery instruction, try How To A Financial Killing In The Judgment Recovery business.)
 

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